From thehub at sbcncanada.org  Tue Nov  1 08:38:49 2016
From: thehub at sbcncanada.org (The Hub - the SBCN Newsletter)
Date: Tue, 1 Nov 2016 08:38:49 -0400 (EDT)
Subject: [SBCN-The Hub] All the latest from The Hub
Message-ID: <mailman.19.1478003933.442.thehub@sbcncanada.org>

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From thehub at sbcncanada.org  Tue Nov  1 08:45:16 2016
From: thehub at sbcncanada.org (The Hub - the SBCN Newsletter)
Date: Tue, 1 Nov 2016 08:45:16 -0400
Subject: [SBCN-The Hub] All the latest from The Hub
In-Reply-To: <mailman.19.1478003933.442.thehub@sbcncanada.org>
References: <mailman.19.1478003933.442.thehub@sbcncanada.org>
Message-ID: <mailman.22.1478004321.442.thehub@sbcncanada.org>

NOTE:
We unfortunately have a mis-print on this month?s issue of The Hub. The article from Dave Ockwell-Jenner should be titled ?The Internet Of? Disaster??

This is correctly reflected when you ?Read More?, and in the version listed under ?Past Issues of The Hub' but is misprinted below.

> On Nov 1, 2016, at 08:38, The Hub - the SBCN Newsletter <thehub at sbcncanada.org> wrote:
> 
> 
> 
> The Hub
> Keeping you in touch with small business
> 
> Volume 5 - Issue 10
> UPCOMING EVENTS
> 
> November 16th, 7pm-9pm
> Monthly Networking
> Karen Egoff, My Soul Balance is our guest speaker for November's SBCN monthly networking event. I am sure we will all walk away from that event feeling refreshed and more in control of our lives.
> 
> REGISTER ?
>  <http://sbcn.info/q73sw>
> FOUNDERS MESSAGE
> October was Small Business Month and as a result, there were plenty of events to attend. But what happens after the event?
> 
> Follow-up is an important task after attending events and meeting other business owners. If you don?t follow-up, you?ve wasted your time connecting with people who may have been your future clients or referrers.
> 
> As always the SBCN likes to keep up with new trends, ideas and industry news and we like to offer the SBCN Podcast to inform and educate listeners about various topics that are current at the time. Last week Chris Davis, Polarverse IT Services and myself (Linda Ockwell-Jenner) discussed a very important topic for all businesses: downtime costs and continuity. Polarverse has an online downtime calculator <http://sbcn.info/bk0ap> that can help your business make an informed decision. The costs to protect your business data might be much less that you?d think, for peace of mind.
> 
> 
> We?re delighted to congratulate Adam Smith <http://sbcn.info/xjorl> of My IT Guy, Diamond Winner in the IT Support category in this year?s Waterloo Region Record Readers Choice Awards!
> 
> QUICK LINKS
> SBCN Membership <https://www.sbcncanada.org/benefits>
> Members Directory
>  <https://www.sbcncanada.org/directory>
> SBCN Podcast
>  <https://www.sbcncanada.org/podcast>
> Event Calendar
>  <https://www.sbcncanada.org/events>	
> SMALL BUSINESS STORYTELLING
> 
> In my profession, there are two very effective sales techniques: personal experiences and the art of storytelling. These tactics have been established through many years of serving clients and living their life situations with them. We?ve seen the benefits that proper financial life planning has served in times of good and bad. These experiences have led to genuine stories that have become powerful conduits in sharing the benefits of planning with new clients and prospects.
> 
> Storytelling is more that just a tactic. It is something that every small business can use in their own marketing and branding. It drives customer engagement and loyalty. Humans have been telling stories for thousands of years. It?s the original way to transfer information.
> 
> READ MORE??
>  <http://sbcn.info/8sw4k>	
> BUSINESS NETWORKING, QUANTITY OR QUALITY?
> 
> September and October 2016 have been interesting months for many in the cyber security world. The Internet, and more specifically users of it, have long had to deal with a type of threat called a Denial of Service, or DoS. Over the years this has taken several nuanced forms, but has remained a concern, especially for businesses that depend on being online.
> 
> One form of DoS is the Distributed Denial of Service?or DDoS for short. DDoS attacks consist of multiple computers performing a synchronized attack against a target or group of targets. Most usually, this comes from so-called Botnets (short for ?robot networks?)? armies of computers that hackers have taken over, usually without the computer owners knowledge. These Botnets can be commanded en-masse to send traffic across the Internet to their target. This can overwhelm the Internet connections that the target relies upon and causes the target service to be unable to answer legitimate requests. In effect, the service goes offline. If you?re a business where much of your revenue comes from Internet services, this is a major worry.
> 
> As if things weren?t bad enough, now comes a new worry. Botnets exist not only of PCs and servers, but of ?Internet of Things? (IoT) devices: Smart TVs, Light Bulbs, Home Security systems and a wide spectrum of other gadgets. As manufacturers rush to build ever more Internet-connected-widgets, we lose sight that these ?smart? devices are really just ?dumb? computers.
> 
> READ MORE ?
>  <http://sbcn.info/olrpk>	
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> Copyright ? 2015 the Small Business Community Network (SBCN)

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